Microsoft is taking lead in the Apple vs. PC Game

Apple has always been a cool and young guy playing the role of a trendsetter. However, we recently witnessed that Microsoft has been beating Apple at its own game. Apple iPad, the newest member in the Apple family, was met with shoulder shrugs and blank stares. On the other hand, Microsoft’s Windows 7 has brought back that acclaim to the company which was once thought to be unhip fart plagued with number of diseases.

Just have a look at those 15 of “I’m a Mac, I’m a PC” commercials:

See how Mac is portrayed – young, cool, fashionable and efficient. While on the other hand, PC is portrayed as an elderly man plagued with number of diseases. This commercial does give a historical document of the way people viewed Apple and the Microsoft in the recent past. However, things are not the same anymore. After recent product releases by the two companies – Apple and the Microsoft, it is seen that the companies have undergone role reversal and Microsoft has got back its role of that trendsetter, fashionable, young guy which it used to be a few years ago.

The latest releases from apple – Snow Leopard, Apple iPad and iPhone 3GS did not see that dumbfounding fanfare which Apple products are destined to meet. They were, on the other hand, met with a ‘Meh!’ acclaim. Consumers believe that Apple is a trendsetter and they hold the company to the highest standards and this belief is working against the company at the moment.

Failure of apple’s products has set Microsoft on the rolls. While apple is struggling with the company’s brand image, Microsoft rolled out some publicly popular products like Project Natal, Windows 7, Windows Phone 7 and Microsoft Courier. These products have brought back that acclamation to the company which it suffered due to commercials and content like “I’m a Mac, I’m a PC” commercial. As a matter of fact, Microsoft is being viewed as a ‘comeback’ kid and people love to see that happen.

It is not that the scores are leveled. Apple is still on the lead. But it is certain that if Apple products will lack creativity (which was found missing in recent years), Microsoft will gain an opportunity to bring their products to light and outdo Apple. Microsoft has already started taking lead and Apple seems to have only two choices – to either trump Microsoft at future launches or start lowering the prices of their highly priced products they market for the sake of creativity and productivity.